Have you voted in the Sweet Sixteen YA Book poll? It closes tomorrow so get your votes in!
One of my fellow librarians runs a Page-to-Screen book club for kids, where each month people can read a book and then come to the library for a special screening of the film adaptation of the book. In theory, the screenings include snacks, discussion, talking about the book and the movie and comparing/contrasting them. In practice, she hardly ever gets attendees to the screenings. And when she does, many of them haven’t read the book and are pretty much only there to enjoy the snacks she provides.
One of the tasks I’ve taken on at the library has been a lot of the advertising – I make flyers for all the youth services programs and make sure they get posted on the different electronic displays in the library and ensure that there are plenty for people to take on our various displays. As a result, I’ve started taking notice of what flyers attract attention, which displays show the most use, what people take notice of. So as the other librarian started setting out her film schedule for next year, we brainstormed some ways to get more people to not only come to the shows, but read the books and participate in the discussions.
Here’s what we came up with:
– First, we agreed the event would probably need to be rescheduled. Currently, it takes place on a Wednesday evening every month. This is problematic because our tween librarian has craft programs that happen every Wednesday from 3:30-4:30; there’s a lot of cross-over in the intended audiences for the two programs, so kids are either faced with leaving the craft early or coming in to the movie late. And since many of them attend the craft every week…
– Like I said, I’ve been able to see what displays get used – and the answer is, anything that’s on display has a higher chance of circulating. I’m working on a small proposal to put together a display for every month with copies of the book set aside and a copy of the advertising flyer out in the center of everything, so it’s easily accessible and very visible.
– The big change she’s making is rotating the target age group. Currently, it’s sort of fluid what age group the books are for, and there are tons of great picture books that have been adapted to films that would make good family events. So starting in January, she’s going to be rotating a picture book, grade school level book, and middle school level book, so the audience for every month is more defined (which is not to say that tweens couldn’t come to Meet the Robinsons! But having a target audience makes things easier to advertise).
Have you guys had a regular program that needed an attendance boost? How did you go about attracting more attendees?
Reading: Divergent by Veronica Roth. The first time I tried to read this book I put it down about fifty pages in – as a tattooed and pierced lady, I was a little impatient with the characterization of body mod as shorthand for “dangerous and edgy.” I picked it back up for two reasons: I want to have read it before the movie comes out, and I had the end of the trilogy completely spoiled for me, which actually made me MORE interested to see how Roth gets to that ending.
Watching: Can I tell you how much I loved Frozen? Because I really loved Frozen, you guys. My full review is up now, go check it out. I also saw Desolation of Smaug, which was MUCH better than An Unexpected Journey. I haven’t reviewed it yet because I saw a very late show and I’d like to see it again, so I know I was conscious for the whole thing.